John Truslove helps BID Marketing’s strategic relocation

A telemarketing company is looking to take advantage of the M5 technology corridor after moving from Birmingham to Bromsgrove.

Interest in the offices was so strong that property agents John Truslove sold the property on the basis of best and final offers.

BID Marketing has purchased a 2,297 sq ft office building at 15 Aston Court, George Road, part of Bromsgrove Technology Park.

Now it is looking to recruit new staff to boost its 18-strong team.

Founded in 1998, BID Marketing is focused primarily on the technology sector, supporting sales and marketing campaigns.

It also operates in professional services and financial services including in pensions and employee benefits, taxation and business process outsourcing.

Owner and managing director Geoff Wilton said: “A significant attraction was the emerging tech market down the M5 corridor – already we have acquired a new client in Tewksbury.”

BID Marketing had no choice but to relocate as its previous premises were earmarked for re-development.

However, with no necessity to remain in the city, options existed to move further afield while remaining in the Midlands.

While Mr Wilton lives in the Bromsgrove area, many other factors than simple convenience came into play.

He said: “It was important to find suitable premises and we also felt it was time to purchase.

“Bromsgrove is an up-and-coming town, it has an effective talent pool, it is convenient for the motorway network and investment is going into improving its rail connections.

“The move went as smoothly as these things ever can and we managed to retain all our staff. When it was about to happen, we took a couple of extra people on and now we are looking for more.”

Aston Court is a high quality development of two storey buildings arranged around a central courtyard.

Ben Truslove, a director of John Truslove, said: “This was a pension fund purchase which went to best and final offers, such was the interest.

“BID Marketing is clearly already at home on the Park and, I am sure, will have a strong future there.”

John Truslove was acting for landlord First Grade International on the sale.

It is also acting for the same client on Java House, Isidore Road, Bromsgrove Technology Park.

Java House, a brand new 6,000 sq ft Grade A office building with 24 parking spaces, is part of the most recently developed phase. The specification includes full raised floors, suspended ceilings incorporating recessed LED lighting, air-conditioning and aluminium-framed double glazed windows.

Leases are on offer for five or more years at an asking rent of £15 per square foot.


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